APPLIANCES "MEDIA MARKT"

Specialists of the company on nano-aromatization came up with a very interesting move. To increase sales in the Department irons, they spread the aroma of a freshly ironed linen as if it had just washed, ironed now, and from linen is the fragrance.

And what happened: people who passed by, stayed, sometimes turned. That is, definitely attention was drawn to the irons.


The experiment was continued for other categories of goods. Washing machines and irons — the scent of “fresh cotton”. Coffee machines-the smell of coffee beans. Lawn mowers-the smell of freshly cutted grass.

THE CAR DEALER "BMW"

We were asked to give the smell of high cost and a new car in the showroom. We used the fragrance from our collection "Luxury Leather" with notes of quality leather, expensive wood, hibiscus and bergamot — a fragrance that perfectly mimics the smell of the new BMW salon.

For the experiment, aroma diffusers were placed near the most expensive models of the fleet. Managers of the trading hall noticed that visitors began to approach these cars more often and stay near them longer. 76.5% of visitors noted that the car, the interior of which is aromatized is perceived as more expensive, comfortable and reliable.

HILTON HOTEL

The task is to create a pleasant first impression in the welcome area of the lobby.
The results showed that the hotel, where there are pleasant smells, guests return 23% more often than conventional hotels.

For aromatization of rooms we offer to use compact devices that are placed in the rooms and create individual aromas for the hotel guests from the extensive collection that will appeal to a particular guest of the room.

For example, the Indian is more comfortable in the room, where smells of spices, incense, where smells of his homeland. The Frenchman is more pleasant in the atmosphere of France. And so every guest could choose the flavor that he liked.

STORE "NIKE"

Nike company in one of the trading halls used the aroma of fresh grass-as a result, it was sold 80% more shoes of this batch of shoes, in comparison with the previous period without aromatization.

THE OFFICE OF "SBERBANK"

Sberbank ordered the development of two of its own branding fragrances for its branches Sberbank VIP aroma and Sberbank standard aroma corresponding to the green color design of client office departments.
Create a comfortable atmosphere for visitors and employees.
Employees are wrong by 20% less when the room is flavored with the smell of lavender, 33% less - the smell of Jasmine and 54% less - lemon-aromatization of lemon, orange, eucalyptus oils by 80% reduces the number of viruses in the room.

VENDING MACHINES "JACOBS"

To draw attention to vending machines with coffee, our experts have installed near the machines aroma-equipment that spreads the smell of coffee beans, cinnamon and baking. Revenue increased by 17.5%.

FITNESS CLUB "X-FIT"

The smell of sweat in the locker rooms disappointed many visitors. Hoods could not cope.
Put the equipment creating the atmosphere of freshness.
Clients noted that now it is much more pleasant to be in locker rooms.

PHARMACY "VOLGOFARM"

In pharmacies rarely come on good about. And still this smell of medicines and hospital is pleasant to nobody and unnerves. Before us was the task "relax" visitors network pharmacies "volgofarm" so they went back to that pharmacy because in other the smells of drugs. Installed equipment that sprays the smell of cloves, chamomile and mint. Sellers noticed a decrease in the level of nervousness among buyers, and network managers noted an increase in repeated sales (recorded data of bonus cards) and the average monthly revenue.

PRODUCTS "ABERCROMBIE & FITCH"

Abercrombie and Finch is one of the strongest and most popular fashion brands among young people. for this network was developed fragrance Fear, which was sold in all 360 stores as a single fragrance brand. According to statistics, Fear fragrance in 2014 became the number 1 among mens fragrances in the United States. This led to the fact that sales in 2014 compared to the previous year, 2013, increased by $ 50 million.

ADVERTISING OF FOOD FOR DOGS "PEDIGREE”

Aromatization of advertising banners dog food animals would not simply give their owners to pass by advertising, which distributes meat smell, Dogs have long sniffed at advertising construction in search of delicious food. In the end the memorability of the brand pedigree in the advertising message is 90%.

THE CONCERT OF GRIGORY LEPS

Aroma equipment was installed on the ground floor in the bar area and in the ventilation system near the ticket offices. When a visitor entered the building of the concert hall and stood in line, he subconsciously reported that the bar can eat tasty. In the concert area itself, several instruments with different scents for different stands contributed to the atmosphere of the concert.

AROMATIZATION WEDDING

We are constantly perfuming weddings.
Delicate, touching aromas can add solemnity to the wedding and pleasant impressions to your guests. Here can approach floral arrangements, fresh wood and sea aromas, vanilla.
The holiday is shrouded in a special romantic atmosphere. Instead of a mixture of smells of food in the room light pleasant aroma of rose petals.

AROMATIZATION OF GIFT PRODUCTS "BEELINE"

If the company has its own special flavor, for example, sandalwood, or if the firm is "scant branding", and you can do using these flavors. For example, a souvenir flavored soap with the company logo, or a gift set that exudes a favorite and memorable aroma of your favorite company, will be an unforgettable gift for each client, and the company itself will help to increase customer loyalty.

BTL CAMPAIGN "COCA-COLA"

Coca-Cola tasted a new drink with vanilla flavor. To give emphasis to the new ingredient, our experts have installed equipment near products with the smell of vanilla.
The spreading fragrance attracted the attention of people who were away from the venue of the BTL-action in the shopping center.

THE TRAVEL AGENCY "CORAL"

In the offices of the travel Agency were installed marine and tropical flavors that immersed customers in the atmosphere of the upcoming holiday in hot countries.
Allow travelers to see, feel and smell the places of future rest. Customers are also happy to be involved in the process of guessing the nature of several characteristic tourist regions flavors.

CHILDRENS SHOP
"DOCHKI-SYNOCHKI"

Small children who have their first encounter with a fruity toothpaste. They are just bringing to the mouth toothpaste, immediately begin to eat it, because it smells delicious. The impact of fruit scents in different areas on boys and girls spread at the entrance to the store delicious flavors of caramel, chocolate, vanilla, barberry is sure to attract young buyers. And, given the fact that adults in 80 cases out of 100 decide to buy under the influence of their children, the use of aroma marketing techniques becomes obvious.